Marguerite
Owned and operated by Peggy Frasse, Walla Walla based boutique market Marguerite offers provisions and treasures for a globally inspired home and table.
Walla Walla Creative Co. helps Peggy refine and implement the brand across her business papers, advertising, location signage, and products.
Marguerite is located inside The Showroom on Colville — a unique vintage car dealership building converted into indoor botique shops. A yellow blade sign and exterior-style painted birch dimensional lettering above the shop’s curved window helps hold the shop’s space inside, and A-signs are deployed outside at each entrance. The new yellow background treatment helps the lightweight logo compete on the building’s exterior business listing signage. WWCCo also added a point-of-purchase counter sign and designed a chalk sign for hours and frequently updated information.
Fine and lightweight, the boutique-style Marguerite logo requires plenty of white space and careful type design. WWCCo reset and customized the logo type and now use a consistent font for all pieces — business cards, stickers, magnets, labels, bags, packing materials, etc. An added reverse treatment on yellow adds more impact where needed and can be used alongside the standard white background treatment.
Marguerite also has a small but growing line of self-branded products which we have developed labeling systems for.
