Marguerite 

Marguerite is located inside “The Showroom on Colville” — a unique vintage car dealership building converted into indoor shops. This configuration leads to interesting challenges for signage since there is both exterior and interior presence, but also a hybrid space that is indoors but outside of the shop. We added a yellow blade sign and exterior-style painted birch dimensional lettering above the shop’s curved window, but then also deployed A-signs outside at each entrance. And we used a yellow background treatment to help the lightweight logo compete on the building’s business listing signage. We also added a point-of-purchase counter sign and designed a chalk sign for hours and frequently updated information.

The boutique-style fine and lightweight Marguerite logo requires plenty of white space and careful type design. We reset and customized the logo type and use a consistent font for all pieces — business cards, stickers, magnets, labels, bags, packing materials, etc. We also added a reverse treatment on yellow for more impact where needed to be used alongside the standard white background treatment.

Marguerite also has a small but growing line of self-branded products which we have developed labeling systems for.