4 Seasons
Since 2001, 4 Seasons has been a premium interior and exterior painting service. They recently expanded to offer construction, restoration, and remodeling services.
Having designed the company’s original logo, Walla Walla Creative Co. took on a full brand update as part of 4 Seasons’ expansion into the construction market. WWCCo designed the new logo and established a new design language and brand environment, implementing it across business papers, headquarters location signage, advertising and marketing materials, mailing campaigns, work site signage, fleet graphics, apparel, and a new website.
The overall shape of the new modified 4 mark is reminiscent of a builder’s speed square. Segmenting the mark adds associations of construction and component assembly. It also reveals the plus symbol (a nod to the added benefits of 4 Seasons’ expansion into new markets and services). We repeat the plus in the subtitle.
The brand makes extensive use of the mark’s 50-degree angle. Angle elements anchored to opposing corners create a branded environment for holding content and messaging.
The new brand retains the well-established, iconic green color split into two analogous shades of bright lime and kelly green. These bright greens are balanced with a new complex palette of warm and cool grays.
4 Seasons new website incorporates sections for each market segment, construction, restoration, and remodeling services, plus a blog, company information, and a contact form.
Print marketing, email campaigns, worksite signage, website, even touchup paint cans, all reinforce the 50-degree angle, building brand continuity.
4 Seasons’ fleet of vehicles and equipment is one of the company’s most visible brand-building assets. WWCCo designed the vans, trucks, trailers, and other equipment to be visible, coordinate, and reinforce the brand without requiring an expensive full-wrap application. Of course, employees are also fully outfitted brand ambassadors.
WWCCo updated the Walla Walla operations location with coordinated branding, including large-format backlit dimensional signs, entry and bay door graphics, a monument sign, and even the mailbox.
