Think Local

♡

I think a lot of “Shop Local” campaigns fall short because they are focused only on the well-being of the merchants rather than the well-being of the community as a whole. Also, these campaigns tend to be focused on tourists, and that can leave locals feeling left out.

Still, a “Shop Local” theme is just what we need while we are at these unusual crossroads. It became a quest for me to focus on positivity and kindness, families and community, and support for our local businesses in this tough time.

So, I worked to reinvent the idea of a local campaign, and I shifted the focus away from tourists and merchants. Instead, I built a campaign that is focused on a wide variety of leisure activities and the high quality of life here. At the same time, the message supports merchants because supplies for all activities mentioned can be purchased locally. My goal was to show residents (and even tourists) that there is a LOT to do here, even during this season of virus.

We have a lot of LIFE, and there is a lot to LOVE in our small town.

Live Love

The campaign is all about today with its focus on hobbies you can do while remaining safe. However, it is also durable and will continue to work well in a post-virus environment. We can expand to include more interaction as that becomes possible.

The campaign works with almost any verb that can be visualized. It’s super flexible. The campaign can be used on social media and all traditional media. It can easily allow community partners to add their brand and extend the campaign. I think it could even be a fun bumper sticker for those who wish to express their community pride.

This campaign can easily be updated to work with a variety of entities. Your name and logo can easily be added to the campaign. Below, you’ll find a campaign developed for the City of Walla Walla.

It includes:

Logo
27 pole banners
Mask safety yards signs and stickers
A bumper sticker
Safety stickers for local merchants. These are branded for the Downtown Walla Walla Foundaiton.
Social distancing floor graphics for local merchants
A street banner
First Plaza marker signs
24 social media images

Please note that some of the photos below are stock and they are universal enough to support the message. However; local photos are always better and I would prefer to use as many recognisable local images as possible.

David Mumm — May 27, 2020

(509) 386-9334