Groundwork Electrical

Logo Design

We discovered early on that the word “groundwork” isn’t easy to read at a glance, so most of the designs attempt to help improve legibility by segmenting the compound word with color, capitalization, graphical element, or line break.

We’ve landed on a color scheme (bright red on black/white/gray), font (simple bold geometric sans-serif), and a few general concepts to focus on. The logos are shown in no particular order other than that we’ve put ones we kind of like at the top of each of the five sections: Connection, Polarity, Wiring, Power Source, Ground.

1. CONNECTION

Strength: Focuses on the physical aspects
Challenge: Potentially not serious enough

2. POLARITY

Strength: Focuses on a generally understood electrical concept
Challenge: Voltage differential is kind of the opposite of ground

3. WIRING

Strength: Focuses on something people see
Challenge: Legibility issues (ork)

4. POWER SOURCE

Strength: Focuses on the customer’s point of interaction with your product
Challenge: A little whimsical?

5. EARTH / GROUND

Strength: The actual concept in the name
Challenge: Symbols either literal/simple (arrow) or obscure (earth ground)